Trovv vs wJewel: the wJewel alternative for jewelry stores
wJewel is jewelry store software. Here is how it compares with Trovv on the features jewelers ask about most. Trovv covers all 22. wJewel lists 10 of them on its own website and public listings. Trovv also writes your product copy, turns phone photos into a studio set, makes reels from your pieces and posts them to your own social accounts, with no subscription fee.
Trovv and wJewel, feature by feature
| Feature | Trovv | wJewel |
|---|---|---|
| Store operations | ||
| Built for jewelers | Yes | Yes |
| Point of sale | Yes | Yes |
| Split payments on one ticket | Yes | Not listed |
| Layaway | Yes | Not listed |
| Inventory | Yes | Yes |
| Stone and metal detail on every piece | Yes | Not listed |
| Tag and label printing | Yes | Yes |
| Bulk import, reprice and archive | Yes | Not listed |
| Multi-store | Yes | Not listed |
| Repairs and appraisals | ||
| Repair tracking | Yes | Yes |
| Repair price book | Built in, your own Blue Book | Not listed |
| Bench jeweler assignment and time | Yes | Not listed |
| Appraisals | Yes | Yes |
| Customers and marketing | ||
| Customer CRM | Yes | Yes |
| Email campaigns | Yes | Marketing automation |
| AI | ||
| AI product descriptions and SEO | Yes | Not listed |
| AI studio photography and virtual try-on | Yes | Not listed |
| AI social media campaign generator (reels) | Yes | Not listed |
| Automatic posting to many social accounts | Yes | Not listed |
| Website and payments | ||
| Store website | Included | Shopify |
| Website SEO tools | Yes | Not listed |
| Card payments built in | Yes, Fiserv | Yes |
| Cost | ||
| Subscription fee | None | Not published |
| Migration, training and hosting included | Yes | Not listed |
A tick means yes. "Not listed" means the feature is not shown on wJewel's own website, app store listing or public software listings, checked in October 2026; it may still exist or be added later, so confirm current details with wJewel. wJewel is a trademark of its owner; Trovv is not affiliated with wJewel.
What Trovv adds over wJewel
- Split payments on one ticket
- Layaway
- Stone and metal detail on every piece
- Bulk import, reprice and archive
- Multi-store
- Repair price book
- Bench jeweler assignment and time
- AI product descriptions and SEO
- AI studio photography and virtual try-on
- AI social media campaign generator (reels)
- Automatic posting to many social accounts
- Website SEO tools
What both systems do
- Built for jewelers
- Point of sale
- Inventory
- Tag and label printing
- Repair tracking
- Appraisals
- Customer CRM
- Email campaigns
- Store website
- Card payments built in
Switching from wJewel to Trovv
Compare Trovv with other systems
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